Nova Select
Everyday upgrades that actually make a difference.
We test and pick the home essentials worth owning. First up: Nova Pure, the filtered shower head that catches what your pipes leave behind.
Shop Nova
Start with Nova Pure.
Start here
The one that started it
Nova Pure Filtered Shower Head
A high-pressure hand shower with a built-in filter that traps sediment, rust and grit before it reaches your skin and hair. Fits most South African showers in 60 seconds, no tools.
Complete the set
Add-ons that pair with Nova Pure. Get R200 off the Nova Smile water flosser when you buy it with Nova Pure, applied automatically.
The problem
Your shower water goes through a lot before it reaches you.
Safe to drink doesn't mean kind to your skin and hair. Here's what can come through a normal shower head.
Geyser build-up
Geysers and storage tanks collect sediment over the years. Every time you shower, some of it comes along for the ride.
Rust & sediment
Ageing pipes and geysers shed fine particles into your water. You don't see them. Your skin and scalp still get them.
After outages
When supply comes back after a cut, it often runs cloudy or brown for a while. A filter catches the worst of it.
The reveal
The filter doesn't lie.
Open Nova Pure's handle and you'll see exactly what the cartridge has been catching from your water. When it's dark, swap it. Most homes change it every 4–8 weeks.
Illustration. How fast the filter darkens depends on your water.
Why Nova Pure
Built for better showers, not just cleaner ones.
Built-in filter
A replaceable cartridge you can open and check. No guessing when it's time to change.
Spare filter included
Your first order comes with a second cartridge, so you're covered for months.
3 spray modes
Rain for everyday, jet for rinsing, massage for when the day's been long.
Pause button
Stop the flow while you lather. Less water wasted every single shower.
Setup
Installed before your coffee's ready.
Unscrew
Twist off your old hand shower. Nova Pure fits standard ½-inch hoses and shower arms.
Screw on
Hand-tighten Nova Pure. No tools, no plumber, no mess.
Swap filters
When the cartridge goes dark, twist the handle open and drop in a fresh one.
Choose your pack
Cleaner water, starting this week.
Single
Launch price
1 head + 2 filters
- 1 Nova Pure shower head
- 2 filter cartridges (1 fitted, 1 spare)
- Free nationwide delivery
Duo
Bundle price
2 heads + 4 filters
- One for every bathroom
- 4 filters: months of cleaner water
- Save R 199 vs two singles
- Free nationwide delivery
Already have one? Replacement filters from R 249.00
Compare
Same shower. Different water.
| Nova Pure | Standard shower head | |
|---|---|---|
| Filters sediment & rust | Yes | No |
| See when the filter's full | Yes, built in | No |
| Spray modes | 3 | Usually 1 |
| Pause button | Yes | No |
| Install | 60 seconds, no tools | — |
Questions
Good to know.
Will it fit my shower?
Nova Pure uses the standard ½-inch thread found on most South African shower hoses and shower arms. If you can unscrew your current hand shower, it fits. No tools needed.
How often do I change the filter?
Most homes swap every 4–8 weeks. Open the handle and check: once the cartridge is dark, it's time. Your first order includes a spare, and you can reorder refill packs any time.
Does it lower water pressure?
Nova Pure is a high-pressure design with a jet mode, so most people notice stronger flow, not weaker. A full filter can slow flow, which is your cue to change it.
Do I save if I buy more than one?
Yes. Add the Nova Smile water flosser to an order with a Nova Pure and R200 comes off it automatically in your cart. The Duo pack saves you more on a second shower head.
When will it arrive?
Delivery is free nationwide and takes 8–11 business days. You'll get tracking by email once it ships.
What if I don't like it?
Return it unused within 30 days of delivery for a full refund. See our refund policy for the details.
Nova Pure
Your skin will notice. Your filter will prove it.
Free delivery, 30-day returns and a spare filter in the box.
Shop now · R 799